MCDM Productions
Discover how MCDM Productions, a high-quality collector’s book brand, reduced shipping costs, improved operational efficiency, and enhanced customer satisfaction using Easyship.
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Discover how MCDM Productions, a high-quality collector’s book brand, reduced shipping costs, improved operational efficiency, and enhanced customer satisfaction using Easyship.
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MCDM Productions specializes in creating high-quality collector’s books for hobbyists, offering products that are both unique and collectible. Based in Southern California, MCDM primarily operates online, serving customers in regions like Australia, Canada, and Israel. The company’s mission is to provide exceptional customer experiences while delivering intricately designed books that resonate with their passionate hobbyist audience.
MCDM Productions faced significant challenges in scaling its global shipping operations:
Shipping books internationally was costly, especially for regions with scattered customer bases like Australia.
"Each one of those customers, when you’re in a hobby space, can have a big impact. They’ll talk about your products online and recommend them to friends."
Reaching this audience required overcoming prohibitive shipping costs as customers also lacked visibility into shipping costs.
"If I’m shipping to the Northern Territories in Canada, it’s $197 for a book. If I’m shipping to Toronto, it’s $27. That kind of variation caused abandoned carts."
Manual shipping processes were another pain point since they didn’t have a dedicated shipping department. Easyship’s platform saved them significant time by automating processes, which was critical for Geoff’s small team where resources were already stretched thin.
Finally, the integrity of the product during shipping was also a concern.
"It’s important that the physical part of our business does not ruin the experience. If your book shows up in bad shape or takes six months to arrive, it can be upsetting."
Easyship provided a tailored solution that transformed MCDM’s shipping operations.
Competitive Rates: Easyship offered affordable options, including a consolidation service for Australia, enabling MCDM to meet the needs of its international customers.
"We’ve done 47 shipments to Australia in two years. It’s a small volume, but each shipment is important. The $27.94 shipping cost with a $10 subsidy makes it manageable."
Live Rate Transparency: By integrating Easyship with Shopify, MCDM could display live shipping rates at checkout, reducing cart abandonment. Customers could make informed decisions with clear cost estimates.
"The live rate estimator is crazy valuable. It’s very rarely incorrect and has been a game-changer for our Shopify store."
Operational Efficiency: The Easyship dashboard streamlined MCDM’s shipping workflows. By automating shipping labels, documentation, and rate comparisons, the team saved time and minimized errors.
"Easyship’s dashboard is a very powerful tool that allows a small team to manage a decent-sized volume. It saves us quite a bit of time and reduces errors."
Tailored Shipping Solutions for Books: USPS Media Mail was instrumental in providing an affordable way to ship heavy, low-cost books without compromising quality.
"Media Mail is a gigantic win for us. Books are heavy and not particularly expensive, so finding an affordable solution was critical."
Customer Retention: Easyship’s reliable multi-carrier network ensured timely and secure deliveries, fostering loyalty among MCDM’s hobbyist customer base.
"Our customers are passionate hobbyists. Delivering their books on time and in good condition has a huge impact."
Easyship’s platform had a measurable impact on MCDM’s business:
International Success: Over the past two years, MCDM successfully delivered 47 shipments to Australia, reaching a small but critical customer base.
"Being able to service international customers at all is a big deal for us."
Operational Savings: With automated processes and a user-friendly dashboard, MCDM significantly reduced time spent on shipping, enabling the team to focus on growth.
"It saves us time and reduces errors, which is essential for a small business like ours."
Improved Customer Experience: Accurate rates and delivery timelines bolstered trust among international buyers, increasing satisfaction and repeat purchases.
"Australians are very loyal to brands that deliver a great experience end-to-end."
Looking Ahead
MCDM plans to further leverage Easyship’s capabilities to scale their international reach. By exploring advanced analytics within the Easyship dashboard, they aim to optimize shipping routes and identify new markets. Additionally, they are considering expanding their product line, confident that Easyship’s multi-carrier solutions can handle the complexities of global shipping.
"We’re excited to grow with Easyship, knowing that we have a reliable partner to manage our logistics as we expand."
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