Highway Tyres

Discover how Highway Tyres achieved 25% annual growth by streamlining international shipping with Easyship's seamless Shopify integration and discounted courier rates

Before Easyship

Highway Tyres faced logistical challenges when expanding to the U.S. market, with three major obstacles:

  • Shipping heavy tires internationally.
  • Managing customs documentation efficiently.
  • Finding affordable, reliable couriers.

With Easyship

Highway Tyres unlocked international growth and improved operations by leveraging Easyship's tools:

  • Integrated seamlessly with Shopify for smooth order processing.
  • Automated customs paperwork, reducing administrative burden.
  • Secured discounted rates with reliable couriers for heavy shipments.

About Highway Tyres

Highway Tyres is an Australian tire company that started in 1955. At first, they focused on selling, wholesaling, and retreading tires. Over time, they grew and opened more locations in Victoria and Queensland, becoming well-known in the tire industry.

Nine years ago, innovative CEO Mitch Grant led the company in a new direction. Seeing changes in the market, he decided to take Highway Tyres online. They now have an established online store that sells unique colored smoke tires for motorsports and gender reveal parties.

Their Challenge

Shipping heavy tires from Australia to the United States was a major challenge for Highway Tyres, especially given the high shipping costs and complexity of managing customs for international shipments. Mitch Grant, CEO of Highway Tyres, recalls:

"Shipping from Australia to the U.S. is no small feat, especially when you're dealing with items as heavy as tires. Our customers often have a two or three-week window, and it's critical that the product arrives quickly. We were approached by UPS directly, and they couldn't match the rates we get through Easyship."

— Mitch Grant, CEO of Highway Tyres

Additionally, the company needed a solution that would integrate seamlessly with their existing Shopify store, automate customs paperwork, and provide affordable rates for their customers.

How Easyship Helped

Easyship provided Highway Tyres with the tools to manage international shipping efficiently:

  • Seamless Shopify Integration: Easyship’s integration made processing orders straightforward, eliminating the need for manual shipping tasks.
  • Automated Customs Documentation: Easyship handled the complex customs paperwork automatically, reducing the time spent on admin tasks.
  • Access to Discounted Shipping Rates: By using Easyship’s discounted rates, Highway Tyres was able to offer affordable shipping to their customers.

"Handling the paperwork and customs requirements can be a nightmare, but Easyship has simplified that process significantly. With my background in IT, I knew we needed something that integrated smoothly with Shopify, and Easyship was the perfect fit."

— Mitch Grant, CEO of Highway Tyres

Results & Impact

The impact of Easyship on Highway Tyres' business was profound:

  • 25% Annual Growth: Easyship’s reliable service and cost-effective shipping enabled Highway Tyres to grow by 25% every year.
  • Enhanced Customer Satisfaction: 99% of deliveries arrived within the promised window, often earlier.

"We've averaged 25 percent growth every year since we've launched it. The feedback generally from customers is exceptional. Deliveries are 99 percent of the time within the promised window, often even faster."

— Mitch Grant, CEO of Highway Tyres

  • Increased Operational Efficiency: By automating shipping processes, Mitch was able to focus more on business growth rather than logistics.

"It's important that I spend as little time as possible processing orders, and Easyship makes that possible with just a few clicks."

— Mitch Grant, CEO of Highway Tyres

"The transparency of pricing and the ease of use are what make Easyship stand out for us. Easyship handles all the paperwork and customs requirements automatically, which is a huge relief."

— Mitch Grant, CEO of Highway Tyres

"If you're considering Easyship, it is very much worth exploring. The platform is fantastic for delivering products in a timely fashion. I would highly recommend looking at Easyship for your eCommerce solution."

— Mitch Grant, CEO of Highway Tyres

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