1st Phorm
Discover how 1st Phorm streamlined their shipping operations, reduced errors by 50%, and scaled to over 1,000,000 shipments annually with Easyship.
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Discover how 1st Phorm streamlined their shipping operations, reduced errors by 50%, and scaled to over 1,000,000 shipments annually with Easyship.
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1st Phorm, a premium supplement and fitness brand, prides itself on delivering exceptional products with a personal touch. Known for its handwritten notes and perfectly packed orders, the company has built a loyal customer base that shares unboxing experiences online. However, rapid growth and rising order volumes created operational challenges.
With the integration of Easyship, 1st Phorm transformed its shipping process, reducing order errors by 50%, scaling operations seamlessly, and enhancing its customers’ delivery experience. Dakota Miller, Warehouse Automation Supervisor, shares how Easyship became an indispensable partner in their logistics journey.
As a leading fitness and supplement brand, First Phorm is known for exceptional customer service and high-quality products. However, managing both direct-to-consumer (DTC) and international orders posed significant challenges. Dakota Miller, Warehouse Automation Supervisor at First Phorm, explains:
“We were having issues with the other system we were using, especially with international shipping. It was costing us too much, and we were getting a bunch of charges for incorrect dimensions and measurements.”
On top of that, manual processes like label production and invoice printing were creating inefficiencies and high error rates, making scalability nearly impossible. The team manually packed boxes, which often led to delays and order mix-ups. Training new hires was also another bottleneck.
“Training employees used to take two to three weeks because they had to know every product’s shape, size, and color to avoid errors.”
Customer feedback reflected these challenges, with longer-than-expected delivery times becoming a recurring issue.
First Phorm partnered with Easyship to transform their shipping operations, starting with international orders and later scaling to handle all DTC shipments. Dakota highlights the key reasons behind the switch:
“Easyship has taken us farther than we thought it would. We originally switched for international shipping, but now we use it for all orders because of its better support, fewer downtimes, and filtering options.”
The team integrated Easyship with StreamTech’s automation system, enabling seamless scaling. This integration streamlined processes like weight and dimension tracking, reducing errors and optimizing operations.
With Easyship, First Phorm experienced measurable improvements that transformed their shipping operations:
50% Reduction in Errors and Automated Processes
Automated processes and precise weight and dimension tracking eliminated frequent errors and carrier fees. Easyship’s compatibility with StreamTech’s pick-to-light system streamlined and also automated operations. Customers frequently reported receiving their orders ahead of schedule, sharing unboxing videos and positive feedback on social media.
"Tracking orders has been a game-changer for us. It used to take two to three weeks to train employees. Now, they’re ready to pack boxes within days. We’ve seen posts on Instagram and messages from customers who are thrilled with how quickly they received their orders.”
Flexibility and Scalability
From managing SKUs to adjusting automation workflows, Easyship provided the flexibility needed for rapid growth while Easyship’s dedicated support team has quickly resolved operational challenges.
“We handle 3,000 to 3,500 SKUs at a time, and Easyship scales with us effortlessly. No matter how difficult the question, Easyship finds a way to make it work. I’m excited to see how we can continue to grow and enhance the customer experience. ”
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