Colorado Novelty, Eye Candy Frame
See how Colorado Novelty scaled from Kickstarter to nationwide retail with Easyship’s logistics platform, moving over 2,500 units across the U.S.
See how Colorado Novelty scaled from Kickstarter to nationwide retail with Easyship’s logistics platform, moving over 2,500 units across the U.S.
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Denver-based Colorado Novelty turned a retro idea into a nationwide sensation with the Eye Candy Frame—a modern candy dispenser designed for hygienic fun. By relaunching a concept from the 1980s, co-founder Louise Allenoff, crafted a unique product that quickly gained traction across retail channels and online. Following a Kickstarter launch that saw over 1,500 units pre-ordered, Colorado Novelty scaled to fulfill an additional 1,000 post-Kickstarter orders and secured wholesale accounts across the U.S. with the support of Easyship’s logistics platform.
Just as Colorado Novelty’s shipment was about to arrive in Los Angeles, their initial logistics partner fell through, leaving them without a warehouse. “Our container was arriving, and they [the other logistics company] did not have a warehouse. I panicked. Easyship came through at the 11th hour without any hiccups,” said Allenoff. Within hours, Easyship’s team mobilized, linking Colorado Novelty with Go Syncro, a fulfillment partner that efficiently received and stored the shipment.
“Easyship’s team was incredibly responsive and organized—everything was unloaded and ready without delays.”
Louise Allenoff, Colorado Novelty, Co-founder
The Kickstarter campaign helped Colorado Novelty kickstart operations, with 1,500 pre-orders quickly followed by another 1,000 orders from their online store. But scaling fulfillment required a reliable logistics solution. Easyship’s multi-courier comparison tool provided access to competitive shipping rates and tailored options, which allowed Colorado Novelty to move thousands of units affordably despite the bulky design of the Eye Candy Frame.
“Our product is heavy-duty, food-grade plastic—big and built to last. Easyship’s rates were competitive, which made nationwide shipping feasible for us.”
Louise Allenoff, Colorado Novelty, Co-founder
Increased Transparency with Easyship’s Tracking Features
One of the standout benefits for Colorado Novelty was the enhanced customer experience due to Easyship’s automated tracking and notifications. Customers appreciated the transparency, often comparing the experience to major retailers.
“Customers would tell us it feels like they’re shopping on Amazon—they knew exactly where their Eye Candy Frame was at any given time.”
Louise Allenoff, Colorado Novelty, Co-founder
This level of communication not only kept customers informed but also elevated Colorado Novelty’s credibility as a new brand, helping to secure repeat customers.
Efficient Fulfillment Between U.S. and China-Based Production
With a durable, food-grade plastic construction, the Eye Candy Frame required high-quality materials. Colorado Novelty initially explored U.S.-based manufacturing but quickly found that local production costs would push prices too high. They opted for a reliable Chinese manufacturer for cost-effective production and Easyship’s fulfillment network bridged the gap between Colorado Novelty’s international manufacturing and its U.S.-based customer base.
“Easyship was crucial for syncing our U.S. distribution needs with international production timelines.”
Louise Allenoff, Colorado Novelty, Co-founder
New Product Lines, Wholesale Expansion, and Strategic Growth
Looking to the future, Colorado Novelty plans to introduce new color options and limited-edition versions of the Eye Candy Frame, responding to consumer demand. Colorado Novelty has also tapped into the pet market, with dispensers for dog treats becoming a hit. Easyship remains central to these expansion efforts, ensuring that Colorado Novelty’s products reach new markets with ease.
“We’re planning for holiday editions and exploring wholesale accounts with pet stores. We’ll continue relying on Easyship as we scale.”
Louise Allenoff, Colorado Novelty, Co-founder
Reflecting on her experience, Allenoff advises other small businesses to prioritize reliability and flexibility when choosing a logistics partner. “Our first logistics partner didn’t work out, but Easyship has been solid since day one,” she shared.
“I’d tell anyone launching a large-scale product to find a partner like Easyship who can adapt to unexpected issues and handle volume and storage.”
Louise Allenoff, Colorado Novelty, Co-founder
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