Delugs

Discover how Delugs, a premium watch accessories brand, cut delivery times from 7-10 days to 1-2 days, improved operational efficiency, and enhanced customer satisfaction using Easyship's shipping platform.

Before Easyship

  • Manual fulfillment process: Orders were handwritten, forms were attached to packages, and shipments were dropped off at the post office.
  • Reliance on local postal services resulted in long delivery times (7-10 business days internationally).
  • High shipping costs with limited courier options.
  • Growing order volume created inefficiencies and increased the risk of manual errors

With Easyship

  • Automated fulfillment processes integrated with Shopify, reducing manual tasks and errors. 
  • Access to multiple couriers, including DHL, FedEx, and QXpress, ensuring reliable and cost-efficient shipping options.
  • Significant reduction in delivery times; customers in Hong Kong now receive orders within 1-2 days.
  • Real-time tracking updates automatically shared with customers, improving the overall shipping experience.

About Delugs

Delugs is a premium watch accessories brand based in Singapore, specializing in high-quality, customizable watch straps and accessories. With over 12,000 SKUs, Delugs caters to a global customer base, with the US accounting for 40% of its sales. The brand is renowned for its craftsmanship and commitment to delivering exceptional products and

Their Challenge

As Delugs expanded globally, their home-based fulfillment process became unsustainable. The team spent considerable time manually preparing shipping forms and relying on local postal services, which led to delays, high costs, and errors. These challenges hindered their ability to scale and maintain the fast, reliable service their customers expected. Delugs needed a solution to:

  • Automate fulfillment processes and reduce errors.
  • Access a variety of couriers to ensure faster delivery at competitive rates.
  • Streamline logistics to support their growing order volume and global reach.

How Easyship Helped

Easyship provided Delugs with the tools and support needed to optimize their shipping operations:

  • Courier Flexibility: Easyship’s network of couriers enabled Delugs to choose cost-effective and reliable options for each destination. Integrating their own DHL rates allowed for further cost savings.
  • Seamless Integration: By connecting Easyship to their Shopify store, Delugs streamlined their order management process, automating the generation of shipping labels and tracking numbers.
  • Improved Global Reach: Easyship’s robust platform ensured Delugs could ship confidently to customers in remote locations, including Africa and Europe. 

"With Easyship, we no longer worry about reaching our customers, no matter where they are in the world. For example, we were able to successfully ship to a challenging destination in rural Africa, something we previously thought impossible."

- Sammi Chin, Operations Manager, Delugs

  • Customer Communication: Automated tracking updates provided real-time visibility for customers, boosting satisfaction and trust.

Results & Impact

Since partnering with Easyship, Delugs has achieved:

  • Faster Delivery: Delivery times to key regions like Hong Kong were reduced from 7-10 days to just 1-2 days, ensuring a premium customer experience. 

"With Easyship, we were finally able to deliver the quick service our customers expect. It's a game-changer. This improvement wasn’t just about speed; it demonstrated to our customers how much we value their time and satisfaction."

- Sammi Chin, Operations Manager, Delugs

  • Operational Efficiency: Automated processes eliminated the need for manual fulfillment, saving time and reducing errors.
  • Enhanced Customer Satisfaction: Real-time tracking updates and reliable delivery reinforced trust in the brand, particularly during peak seasons.
  • Scalability: Easyship’s flexible platform has empowered Delugs to manage increasing order volumes while preparing for future expansion into 3PL warehouses in key markets like the US, UK, EU, and Canada. 

"Easyship has given us the confidence to scale up without worrying about our logistics. We’re now ready to explore more markets and opportunities with ease. Easyship is a very effective tool for businesses at any stage. It takes away the manual processes of fulfillment and logistics, letting us focus on growing other areas of our business.” 

- Sammi Chin, Operations Manager, Delugs

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